29 Nov 2018 Leadership Summit Bringing in Top Social Media Influencer
Scott Stratten, President of UnMarketing and author of four best-selling business books, will speak to 300 executive-level electronic security and life safety professionals at the Electronic Security Association’s 2018 Leadership Summit, February 12-15 in Savannah, Ga.
Stratten is one of many experts from outside of the industry who will take the Leadership Summit stage to encourage a new perspective. His expertise in social media and marketing comes from years of research, speaking and formerly leading a successful viral video agency, and his engaging style has led to him becoming one of the most sought-after speakers on marketing.
Stratten was ranked number five on the list of Top 50 Social Media Power Influencers in a 2012 Forbes.com article. His UnMarketing books have received high praises on Amazon and Goodreads. The social marketing expert has spoken at companies like PepsiCo, Saks Fifth Avenue, IBM, Cirque du Soleil and Microsoft, receiving praise and often the highest reviews at his speaking engagements.
“[Scott’s presentation is] an eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn’t hurt one bit that he made it the funniest and most entertaining presentation we all sat through all year,” says Tom Moradpour, International Marketing Director of Pepsi at PepsiCo.
Stratten’s presentation, titled “UnMarketing: Stop Marketing, Start Engaging,” will teach leaders at the conference how to navigate the age of disruption and stay in front of their audience through offline and online methods.
This leader-oriented presentation will be part of a three-day lineup packed with speakers who have succeeded in their respective fields. Attendees can expect to leave with tangible action items, an expanded industry network and a new perspective.
Registration packages for Leadership Summit are available at discounted rates through Dec. 1. All Access Passes include the full lineup of main stage events and seminars, as well as networking events and one-on-one meetings with vendors, integrators and monitoring professionals alike. REGISTER NOW